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New Year-New You: Freshing Up Your Online Presence

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I distinctly remember (many years ago) when a former coworker of mine decided to run for Mayor of a small northern town. Now this man was very smart and capable, but he made one fatal flaw. When he produced and distributed his election materials, he used a photo of himself that was at least 20 years old. I know this misstep was not made with any shadiness or malice in mind, but you can imagine people’s surprise when it came to meet-and-greet this man and they were presented with a very white-haired older gentleman instead of a dark-haired younger man.

I can assure you this had nothing to do with age discrimination and everything to do with people feeling like they were being duped. My point to all of this is that I know there are online (and offline) entrepreneurs presenting images and info to their prospective clients that is far from current.

When was the last time you updated your headshot? How about your business cards, About Page, blog header or Facebook Cover photo?

My point is that NOW is the perfect time to tidy and polish up all these aspects of your business so you are indeed putting your best foot forward.

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