FREElance FREEdom, Tools of the Trade, Virtual Assistant, WAHM

Dos and Don’ts: Tips for Freelancers and Solopreneurs

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{the following is an excerpt from my new ebook FREElance FREEdom now available on Amazon!)

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Your head is buzzing with ideas and you are poised and ready to leap into the world of making a living from home! The fact that you are doing your research (reading this guide) and exploring options is hella-good and it makes great savvy business sense. If I was to mine some of the most important info from my Wee Brain to share with fellow freelancers and work-from-home pros, the result would be the nuggets of gold below. Enjoy!

Who DOESN’T Make a Good Client:

  • Friends: Your BFF may quickly become an EX-BFF if you take them on as a
  • People who are slow to pay: If you’re late once, I’ll cut you some If it happens again, all work will cease until payment is made. When payment is made, congrats; you are now part of my monthly “pre-pay” plan. NOTE: These parameters and guidelines need to be a part of your contractor/client contract that gets signed before you begin any work.
  • Family: And that’s all I got to say ’bout
  • Overseas clients: I have clients in Canada and it works just Just be aware that, if you do want to work with clients overseas, do it through a job site like UpWork or Guru. That way there will at least be some checks and balances and safety measures in place. I wouldn’t rule out overseas clients, but in the beginning, I would suggest sticking with US based job opps.

DO be known in your marketplace.

No one wants to deal with an unknown company. Make extra efforts to have strong visibility and you will attract more customers. If you are trying to connect with local clients, volunteer, join a networking group, and join your local Chamber.

If your ideal client is on-line, be active in forums and groups that are made up of business people asking questions and looking for advice (LinkedIn). Have a business orientated social media presence on Facebook, Twitter and Google+.

Have a website for gosh sake! There are many free options to create your own business “homebase” including Blogger and Weebly. But the bottom line is if you want to be viewed as a professional, you need to act like a professional. Trying to draw in clients, with no visible online presence, looks …well…SHADY. Take the steps to do it right and create some sort of landing page for potential clients to check you out, see past work, view testimonials from happy clients and find contact details.

I personally use (the self-hosted option) because I was committed to freelance as a career and also knew I wanted to monetize my site as much as possible. Some people may balk at the thought of paying $10 a month to host their site through BlueHost or some other providers, but to me it is the equivalent of owning a house rather than renting.  It’s an investment in your growing business and one I advise making.

DON’T Ever Stop Prospecting for New Business

Top marketer Alyssa Avant shared recently during one of her Getting Started as a VA Google hangouts that one of her biggest mistakes when she first got started was NOT continuing to prospect for new clients even when her plate was full.

Clients are harder to find when you are scrambling to find one and you are more likely to take a job that doesn’t match your ideal skill or pay. Always be looking and keep your sales funnel full and overflowing. Make it a DAILY habit. When you see a possible fit make the connection that day, apply or pitch immediately. Procrastinating usually leads to missed opportunities.

DO Make your Customer #1.

Always remember your customer is the reason for your work, not an interruption of it! Every one of them should feel like they are your most important client.

“Over-deliver and under-promise” is not exactly one of my favorite sayings…but I do totally agree with the “over-deliver” part. I would rather go the extra mile and have a Raving Fan for a client instead of only doing the bare minimum of what a client wants/needs. Don’t make your clients go elsewhere for services you yourself can be providing.

DO Dare to be Different.

Don’t try and copy others. What will shape your success is how you deliver a personal touch. It’s those little extra details that will you uniquely you and authenticity goes a loooonnggg way.

Like I mentioned before, you are uniquely YOU. Yes, you have to conform to the needs of your clients and oftentimes mimic their company’s voice or mission, but you can also add your own “flava” to what and how you write. I honestly believe one of the things that have set me apart from the pack is the fact that I do indeed have my own style and voice. I embrace my quirk and oddness 🙂

Readers want conversational, fun and fresh content to read and the trend of, “writing like you speak” is alive and well. Don’t be afraid to let your Inner Awesome shine.

Want more? Read this article in its entirety in my ebook FREElance FREEdom:Your Guide to Making the Leap to Being a Work At Home Pro, now available on Amazon!

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I know you need to make a living, but remember work is not everything. There is family, friends and your hobbies whom you should devote time to as well. I firmly believe that earning all money in the world is not worth sacrificing the most precious moments in your life for. Not only is it ok to take a break, but it is imperative that you do so. Working on your own can be very exhausting. By not taking a break you end up doing more harm than good.

Want to know more? Have you been secretly ( or not-so-secretly) dreaming of working from home, making an honest living and flexing that work around the needs of your family. It IS possible!

FREElance FREEdom(Now available on Amazon!)

My commitment to this subject is a sincere desire to help others. My goal in becoming an “expert” on the topic of working from home successfully (re: emotional and financial success) isn’t to come across as a giant smartypants. My goal is to help readers, and women just like me, discover that there IS “life beyond the cubicle.”

I want to educate newbie and veteran mompreneurs (in my fun and quirky style) that working from the comfort of home and supporting a family is totally possible. My FREElance FREEdom ebook is not “the fluff” of working from home. It is real life, I’ve-been-there-done-that, “no B.S.” details that share the tips, secrets, best practices, processes and resources that peel back the curtains of being self-employed and a business owner. Working from home is not all butterflies and unicorns, but it IS completely worth it.

Ready to learn more or or take the first step? Go HERE to take the first step in realizing your work from home dreams or click the pink button to get instant access!

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