Even if you’ve used PLR, you still probably have some questions about it. I know I did when I started blogging, and man, I had a tough time pinning anyone down to a clear definition! It’s kind of tricky to explain, which is why even veteran bloggers have questions about it. So today, we are going to tackle some of the most common questions about PLR…finally!
What is PLR?
PLR stands for Private Label Rights. It is the go-to source that smart, successful bloggers and other internet marketers tap into to get consistent quality content for their blogs, information products, email autoresponder series, social media image and e-books. Private Label Rights is content (in all media formats) that comes with a special license that allows you to edit, add to, subtract from and brand as your own, though you didn’t create it personally.
Why Use PLR?
Because, my dear, it’s super smart! How else do you think all of those (okay, maybe not all of them) content marketers who produce content like crazy do it? PLR, baby!
PLR is the best, least expensive way to drastically cut the amount of time you spend coming up with content ideas, researching, writing and editing all of the content that is required of today’s successful online entrepreneurs.
PLR is way less expensive than hiring a ghostwriter to create your content! (And I’m saying this even though I am a ghostwriter too!)
What Restrictions Does PLR Have?
Each PLR seller has their own restrictions, so you always want to make sure to read the rules on each site before you buy. They are usually placed in a prevalent place on the PLR website, so you shouldn’t have to look too hard for them. At Phoenix PLR, we have a really wide open use policy so you can make the content your own, without having to do all the work! You can:
- Use your own name and branding
- Monetize it with your affiliate links, per individual affiliate rules
- Modify it by adding, enhancing, deleting or editing content
- Use it on your blog or website
- Use it in your newsletters, autoresponder emails and/or membership sites
- Give it away
- Use it to create an e-course, special report, e-book, webinar, online or offline event
- Use it in a paid product
- Combine it with other products
But, How Can I Really Use PLR So It’s not like Everyone Else’s?
The purpose of PLR is to have someone else do all the work and have you just add your own style to it. You should edit it so that it’s not the same as other people will have on their blog.! Basically, PLR is the “bones” of the content. You add the fun parts that give it the pizzazz that your readers love! That’s one of the beauties of PLR!
My team and I do all the research and writing for you. Then you take it and tweak the language so that it “sounds” like you. You can add in examples from your own life to explain different points. You can add to it to make a particular issue that’s important to your tribe stand out. Or, if a point isn’t relative to your tribe, just click the delete button over that sentence. Once you do these little things, it won’t be like everyone else’s!
So while there will be tweaking you will want to do, it’s still a huge time saver! Plus, at Phoenix PLR, we limit the number of licenses sold on all PLR to protect your investment!
How Can I Make PLR Uniquely My Own?
I understand how it’s one thing to see a list of ways you can make PLR your own, and another to actually make it happen. So I’m going to show you a couple of real-life examples of how I use PLR on my own blog. In this post, I took the text from some PLR I had, changed the wording a little so it sounded more the way I wanted, and made an infographic out of it. You can see it here.
I also took a PLR report and pulled out the stuff I wanted to use and made Power Point slides and an animated video out of it. You can see how the video looks on my blog here.
Pretty snazzy, huh? Plus, it doesn’t stop there. I’m going to put the video up on YouTube and Vimeo to gain some traffic to my new site. And I’ll turn the Power Point slides into Slide Shares and submit the infographic to various infographic sharing sites…instant traffic building. I’m big on using resources to the max, so I thought about the best way to create some traffic. I was going to use the content for a blog post anyway, so why not put it into a fun format that can be used in multiple locations for multiple purposes.
Okay, so I hear you sayin’, But Jacqueline, ain’t nobody got time to do all that! I buy PLR to make less work for myself, not more!
I totally get that! So I guess I’d better confess…my lovely VA actually made the infographic, the PPT slides, and yes, the video. I shudder to think of trying to do that myself. I’m a word person, not a techie. But even before I had my VA, I would hire stuff like this out on Fiverr. I got amazing videos and stuff for under 30 bucks! So even if you don’t have a lovely assistant, you can still use PLR for fancy-pants stuff that does double-duty for you and your blog!
Isn’t PLR Just Capital Plagiarism?
Let’s settle this old myth right now! First off, let me say that I taught college English for 15 years before I started Phoenix PLR. Every semester, I preached about the evils of plagiarism.
So, do you think I’d start a business that is all about plagiarism? No Way!
What makes this different is that I am creating the content and knowingly selling it to you with the rights to it! You aren’t stealing it off me. I’m providing it to you. I make it easy for you to know the rules of using it, and then I turn it over to you to add your own personal touches. That’s not plagiarism…it’s called working smart, not hard!
Jacqueline Myers is a long-time college writing professor who decided to forge a life outside academia in 2013 when she added blogger, freelance writer/editor, writing coach, best-selling author and online entrepreneur to her CV. Combining all of her geeky superpowers, she is fiercely committed to providing online entrepreneurs with premium content to renew their blogs and their lives! Click here to try Phoenix PLR on the house!